Choi began her career in visual merchandising for a Korean women's fashion brand even though she majored in Ceramic Arts during her college education. Her career pursuit continued in fields of interior design, advertising, marketing and promotion, and film production in which she was required to keep up with cultural sensitivity and creative talent. When she left the fashion industry after many years of devoting her passion, she joined 'Yido' as a marketing director.
The keywords that represent her achievement are ‘living’ and ‘culture’. To this day, she has been continuously educating herself learning architecture, arts, culture and history to harmoniously orchestrate her career.