Seoul brims with shopping spots striving to outdo each other with novel concepts, and recently the number of them catering to male customers are rapidly growing. In addition to well-edited specialty boutiques that offer a variety of brands, stores that are devoted to certain items, say suits or shoes, are on the rise.
Parlour, a unique store that brings handmade men’s footwear from Spain, UK and Germany, has found a place off a quiet path in Tongui-dong.
Inside a charming, renovated traditional house, the knowledgeable staff at Parlour asks not only about your size but your lifestyle before recommending a fitting shape and design. “Most of the customers do not know their actual sizes,” says owner Hwang Jae-Hwan. “Each and every one has different foot shape but most of the men tend to buy shoes by brands and prices.”