The Quintessence of K-Beauty

A herblinic restorative cosmetic brand Sulwhasoo opened its flagship store in Gangnam-gu, Seoul and is the largest store among all retail outlets of any beauty brands in Korea. Located in front of Dosan Park, the store is designed by the world acclaimed architectural design and research office, Neri & Hu.

The motif of architectural concept is ‘lantern’ which translates to ‘illuminating the beauty with the wisdom of Asian esthetics’. Seamless integration of gold brass throughout exterior and interior of the building is striking.


The exclusive Lantern Collection celebrating the brand’s heritage since 1966 is only available in this location, and can be found on the first floor of the building next to the showcase of holistic scented items: fragrant candles, potpourri scented sachet and oils. Located on the second floor is a showroom where all visitors are offered complimentary tryouts for all Sulwhasoo’s skin products

A luxury herblinic anti-aging treatment spa is in the basement, and a modern oriental herbal balancing spa on the fourth floor. An outdoor lounge where you can indulge your five senses awaits on the roof top, which offers you another reason to visit the store.

1.  Architects ‘Rosanna Hu’ and ‘Lyndon Neri’
2. The ‘Heritage zone’ of Sulw hasoo flagship store
3. Spa facility

  8 Dosan-daero 4-gil, Gangnam-gu, Seoul
  Daily from 10:00 - 21:00 (Closed on the second Monday of the month, Chuseok and Chinese new year)
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The Quintessence of K-Beauty

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