Iannmore is a contemporary casual brand that seeks to present unique, cutting-edge products with a hint of wit, primarily through one-of-a-kind prints and hand-drawn illustrations. The brand’s motto has always been ‘It’s fun!’ Every season Iannmore’s chief designer Yeon-Jeong Kang selects a muse – both real and imagined – who best reflects that season’s chosen theme.
Designed and produced in Seoul, South Korea, Iannmore’s unique reinterpretation of classical elements with a fun, casual twist has attracted much attention and praised in the fashion industry. The goal of Iannmore’s design team has always been to meet the needs of women of all ages, who simply want to feel their best and express themselves through their choice of attire.
K-Style Lab’s creative director EJ Kim says: “I love Iannmore’s graphics, which are rich with colour and artistic feeling. The pieces enlighten our daily look, especially for the festive season. I also love how each collection is inspired by a female muse, injecting a new spirit and attitude with each season. Authentic uniqueness is the key to fashion — and Iannmore’s creativity helps liven up both our outfits and our mood.”
Launched in september 2012, the brand’s founder has previously worked for many well-known national fashion brands and is currently working as Iannmore’s Chief Creative Director.
Iannmore’s showroom is in Hannam-dong and her clothes can also be found in a designer’s concept store ‘Plusbeau’ in Apgujeong-dong and in ‘each’, art & design curation platform located at Hyundae City Mall in Songpa district.
* Pop-up Period
December 2017: KSL pop-up boutique, 67 Hollywood road, Central, Hong Kong
January ~ March 2018: K11, TST, Hong Kong
March ~ April 2018: KSL pop-up boutique, 67 Hollywood road, Central, Hong Kong