K-Style Lab — the multi-brand fashion and lifestyle retail platform dedicated to purveyors of Korean style and up-and-coming international brands — is proud to announce the launch of its third Hong Kong pop-up store, located at K11, Tsim Sha Tsui.
Opened on January 11, 2018, for two months, the latest retail instalment for K-Style Lab will be its first atrium pop-up in a mall. “I’ve specially tailored and evolved our brand and product selections for our K11 pop-up,” says K-Style Lab’s creative director/co-founder EJ Kim, “as we’ve seen our shoppers markedly change, with different tastes and styles, as we move to each new location.”
Since launching in Hong Kong at end-2016 with its first pop-up at Times Square, Causeway Bay, and its second boutique on Hollywood Road, Central, in mid-2017, EJ is excited to showcase her curated collection to shoppers and tourists in Kowloon side. “K-Style Lab at K11 will be focused on ‘uniqueness’ — whether that be brands, aesthetics, style or design,” EJ says. “And, to coincide with the ‘art mall’ theme, we are proud to present affordable, contemporary art by South Korea’s Galerie Frida.”
K-Style Lab at K11 features new Korean brands, including: A.Bell, Athluna (athleisure wear), BonBeau (jewellery), MUDNI (lifestyle), Reindeer (jewellery), STUDIO 6IX (jewellery), Sweetch (bags) and Ullala (lingerie, sleepwear); as well as the previously stocked Ara Cho, Iannmore, Jamie & Bell (jewellery), LASH (eyewear), MT Jewelry and NODO (shoes). A new French lifestyle brand, Mathilde M., is also introduced.
To celebrate the opening, KSL VIP party took place on the 25th January with K- Style Lab customers, friends and selected ‘Klub 11’ members of K11.