SON & PARK is a professional cosmetic brand by Son Daesik and Park Taeyoon, who worked as make-up artists for Korean celebrities for a long time. Their long experience of making up idol groups and hotshot actresses, and their philosophy epitomized as ‘unnecessary and excessive efforts to be beautiful are not smart at all’, appealed already to the beauty lovers, making their flagship items sold out everyday. Popular celebrities are introducing their products in their social networks, and many television beauty shows and paper magazines are spotlighting this brand. ‘Beauty Water’, its extremely popular and exclusive item based on their own make-up routine, is its signature product. It is a cleansing toner which peels off and moisturizes at the same time. ‘Lip Crayon’ for clear and vivid lips is also highlighted as one of the SON & PARK’s best sellers. Their pragmatic approach that cosmetics are not luxury goods but daily necessities give their products outstanding performance at affordable prices.

K Style Lab syle is working with SON & PARK Asia to introduce the products in its pop-up store.