Cutting down her mother’s skirt, she made her first skirt at the age of five.
Sat down next to her grandmother, who designed Hanbok(traditional Korean dresses) for Yuk Young Soo, First Lady of Korea from 1960’s to 1970’s, she watched and learnt her fine stiching, delicate taste of texture and keen sense of colour.
Her name, Oh Baron, has a meaning of ‘righteousness to the world’ in Korean. She became an elaborate fashion designer who makes clothes aestehetically stylish by stripping an object of all pretensions. Her favorite material is ‘Nobang’, very thin, stiff and crisp Korean traditional silk. Her aim is to design clothes with Nobang so that it can revive as the most unique and contemporary fabric.
Baron Oh’s clothes embodies European sensuality and Korean aura owing to her fashion education in Italy and previous career as a designer in Fendi headquarter.
The style conjured by mix of these two cultural elements is oddly ‘loveliness’, as her clothes exhibit.
Her international marketability increased as she was participating various trade shows essentially Paris ‘Who’s Next’, ‘Rendez-Vous Femme’, ‘Atmosphere’, Singapore ‘Blueprint’ and so forth. She targets the niche segment rather than the mass market by showcasing her collection mainly at ‘trunk shows’ in five-star hotel rooms, attracting customers who prefer to be prestigious.
Braon Oh’s fashion fuses inspirations from Korean traditional patchwork quilts and from Mark Rothko’s paintings. Her embroidery of Phoenix and Camellia on translucent silk of her clothes looks like tattoos on fair skin. Her clothes are touching us like breezes that gently ripple on a calm lake.
* Pop-up Period
November 2016 ~ April 2017: Times Square, Causeway Bay, Hong Kong
July ~ December 2017: KSL pop-up boutique, 67 Hollywood road, Central, Hong Kong
1. All season best seller ‘Hot dollar’ dress
2. ‘La belle’ skirt matched with ‘Madame’ blouse
3. ‘Unbreakable’ leather vest
4. ‘Jolie mademoiselle’ bolero jacket and skirt ensemble