Han Sang-Hyuk is the first individual who showcased one’s own collection among all fashion designers work-for-hire in big corporate brands. He is a motivator who proved that corporate brands can be also creative. His style is well illustrated with a word, ‘eclectic’, rooted to an area between ‘unique’ and ‘commercial’. Some of his wardrobes have been worn by key characters from popular TV dramas such as ‘Princess Hours’ and ‘Boys Over Flowers’. However, he has become widely known as one of the judges for ‘Korea’s Next Top Model’ and ‘Project Runway Korea’.
Launched in 2014, HEICH ES HEICH offers a complete wardrobe with innovative ideas. As to the brand name, HEICH ES HEICH is the first letters of each word of his name H. S. H., taking the eighth letter of the alphabet and pronounce it heitch giving a phonetic twist as was pronounced in old British English.
HEICH ES HEICH speaks to the ambiguity of gender, “Androgynous,” as the brand’s collection was particularly named as such. The inspiration starts from ambiguity of gender codes, between man and woman. Further expanded is the idea to a concept namely ‘BETWEEN’. It explores the niche area between adult and kid, past and future, and art and technology. ‘BETWEEN’ is the designer’s principal designing concept in his collection, interpreted in a neat and witty manner.
The designer, Han, has honed his skills at a string of fashion brands both homeland and abroad. Immediately after the brand launch, HEICH ES HEICH has taken the local fashion scene by storm with genderless tailoring, simplified fit, and a mix of classic silhouettes and modern detailing. With an addition of the latest sub-brand for younger consumers called HEICH BLADE, HEICH ES HEICH has taken its operations to a new level employing elements of the popular ‘Street Fashion’ into the boundary.
Han’s wardrobe designs for man even attract envy of women. Especially, lapels of the leather jackets and coats that are tailored to fit as if moulded to the body seem to be a magical combination of three-dimensional geometric forms into the two-dimensional surface.
Refined lines that embrace the body, and vibrant colours with ideas full of wit, his collection showcases unforgettable scenes of the designer’s creative imagination. I am always thrilled to see a new collection of HEICH ES HEICH as it never fails to find an appropriate value between comfortable and formal styles in his own manner.
1 & 2 – Genderless mode in pin stripe outfits
3 & 4 – Fall/Winter 2016 Collection