The two art directors of JULYCOLUMN, Park Sooy and Park Jay, are the daughters of designer Park Youn-Soo. These two, who were born with fashion DNA, studied women’s fashion at Central Saint Martins and London College of Fashion in England respectively. After working in the UK for a while, they moved to Korea and launched an art studio, JULYCOLUMN.
JULYCOLUMN depicts a bright and warm atmosphere. It reaches everyone with a welcoming gesture rather than engaging in a heavy philosophical discussion. The meaning of JULYCOLUMN preserves an enchanting background. “We have more interesting stories in July due to holidays. Both of our sisters’ birthdays are in July. We wanted to develop those good and lod stories,” two sisters explained. An atelier/workroom of JULYCOLUMN opened in July 2017 in Cheongdam-dong, Seoul and is a place where Park Sooy and Park Jay intend to fill in with new stories while listening to people and communicating with them.
JULYCOLUMN operates in the form of an art studio. It experiments diverse fields of creative projects such as making special edition paintings commissioned by their client, designing special furniture and space, books, binding books, and etc. The two often portray themes rest on their special experience of being brought up in a ‘fashion family.’ The private collections of their parents who were active in fashion scenes in Korea since the late 80s are the legacy and the primary source of JULYCOLUMN’s inspiration, for example, the shirts their father collected since he was young and the ornaments their mother used to wear. They have special sentiments and found values in reinterpreting objects with such originality.
One of the most significant projects that JULYCOLUMN forsees is the collaboration with ‘BIG PARK,’ in which designer Park Youn-Soo works as a creative director. The Park Sooy and Park Jay duo have joined BIG PARK as internal staff members since its New York Collection in 2012. The sisters have been important guest designers to BIG PARK since its 2016 Spring Summer collection by sharing new concepts and stories. The sisters started designing Capsule items for BIG PARK collection since 2017, and expanding their independent areas.
* Pop-up Period
September ~ December 2017: KSL pop-up boutique, 67 Hollywood road, Central, Hong Kong
WRITTEN BY : MYUNG SUJIN (FREELANCE FASHION WRITER)