NOHKE by Jung Mi-Sun

‘NOHKE’ is a designer collection by Jung Mi-Sun launched in 2009. It is famous for its fluid lines, unconventional cutting, slick leatherwork along with its comfortable fit.

It was the international buyers who noticed her potential at the beginning. NOHKE immediately attracted them with its extraordinary combination of tough and feminine avant-garde beauty. Their eyes instantly recognized her as a next rising designer. Since marking her presence at Paris ‘Who’s Next’ Show, NOHKE waveringly developed and proved its design capacity by showcasing her collection in major fashion galas such as Osaka Live Asia Collection, New York ‘The Train’ Trade Show, Paris ‘Tranoi’ Trade Show, Las Vegas ‘Workroom’ Trade Show, etc. Jung was finally selected as a member of the ‘10 Souls’ project which discovered and supported 10 domestic designers who proved global competency and marketability.

NOHKE is coined from the word ‘Nok-He’ (meaning evergreen old pine tree), manifesting to be a designer as an old pine tree which takes its root deeply, and stays ever green and steadily upright for a long time.

Jung’s style is distinct and chic regardless of the age. Her clothes have unique asymmetric cutting lines, elegant draping, and an extensive engagement with leather which conjure up to imagery of a charismatic woman. However, you would be surprised how those lines and draping make inexplicably stylish whirling and fluttering effects with every move. The fashion that NOHKE creates makes its dresser feeling stylish and proud all the time.

* Pop-up Period
November 2016 ~ April 2017: Times Square, Causeway Bay, Hong Kong
July ~ December 2017: KSL pop-up boutique, 67 Hollywood road, Central, Hong Kong

1 & 2 – Fall/Winter 2016 Collection
3 & 4 – Spring/Summer 2017 Collection

What was the date of your first fashion show?
It was in Seoul Fashion Week 2011 Fall/Winter Collection
Why did you choose to be a fashion designer?
Fashion is quite kaleidoscopic. Each cloth makes people in different shape and appearance
What is the pleasure of living as a fashion designer?
I feel a sense of accomplishment when I see a woman having a transformation wearing clothes I designed. I am so drawn to see transgression of one’s own personality when wearing NOHKE, like a person with passive personality becomes proactive.
What do you think fashion is?
Energy to the daily life.
What are well-designed clothes?
Look awesome yet comfortable
How would you describe the customers of your brand ?
They are passionate and achievers.
What is the signature design item in your collection?
Leather jackets and comfortable knits
Anything to say about clothing materials?
I love leather. It gets better with age, when it begins to develop natural markings on the surface.
What inspires you for your designs?
Friends and family, my clients. Characters from movies.
What is the most memorable piece you designed throughout your fashion design career?
The jacket I made while preparing my portfolio during graduate studies. It was not even remotely close to what would become commerciongeic, but attracted much attention.
What do you think while designing your clothes?
How to be stylish and comfortable at the same time. How to make one piece of cloth become a great outfit.
What is your pursuit of femininity?
Warm passion.
Whom do you wish that you will be remembered by?
I want to influence and support next generation designers. I want to help creative people to work in a pleasant and satisfying environment.
How do you define beauty?
Stories of each people. They are the contents so inspiring and so beautiful
What is your motto?
First, family before business. When one’s home is happy, all goes well. Second, I believe that people are most important business resource.
What would you describe your design philosophy in short?
Modern elegance.