‘NOHKE’ is a designer collection by Jung Mi-Sun launched in 2009. It is famous for its fluid lines, unconventional cutting, slick leatherwork along with its comfortable fit.
It was the international buyers who noticed her potential at the beginning. NOHKE immediately attracted them with its extraordinary combination of tough and feminine avant-garde beauty. Their eyes instantly recognized her as a next rising designer. Since marking her presence at Paris ‘Who’s Next’ Show, NOHKE waveringly developed and proved its design capacity by showcasing her collection in major fashion galas such as Osaka Live Asia Collection, New York ‘The Train’ Trade Show, Paris ‘Tranoi’ Trade Show, Las Vegas ‘Workroom’ Trade Show, etc. Jung was finally selected as a member of the ‘10 Souls’ project which discovered and supported 10 domestic designers who proved global competency and marketability.
NOHKE is coined from the word ‘Nok-He’ (meaning evergreen old pine tree), manifesting to be a designer as an old pine tree which takes its root deeply, and stays ever green and steadily upright for a long time.
Jung’s style is distinct and chic regardless of the age. Her clothes have unique asymmetric cutting lines, elegant draping, and an extensive engagement with leather which conjure up to imagery of a charismatic woman. However, you would be surprised how those lines and draping make inexplicably stylish whirling and fluttering effects with every move. The fashion that NOHKE creates makes its dresser feeling stylish and proud all the time.
* Pop-up Period
November 2016 ~ April 2017: Times Square, Causeway Bay, Hong Kong
July ~ December 2017: KSL pop-up boutique, 67 Hollywood road, Central, Hong Kong
1 & 2 – Fall/Winter 2016 Collection
3 & 4 – Spring/Summer 2017 Collection