“I like math since they give you a clear answer. Not art since they cannot be numeralized,” said designer Choi Won. She studied pottery in Korea before she went to the UK where her graduation collection from Central St. Martin’s garnered attention from “The Guardian” as well as retailers such as Barneys New York and Colette.
Choi honed her skills as a knit designer at Alexander McQueen and Lanvin Korea, and in 2012 struck out on her own with a namesake brand. With elegance and comfort as the main concept, the entire collection is made in Italy, an unprecedented attempt for a Korean designer.
Made with a firm belief that it is a designer’s job to make people beautiful without trying too hard, her clothes create silhouettes that are unique to the person who wears them. They are no brainers that you would reach for whether you are going for a quick grocery shopping or for a night out that calls for a decent styling. In short, they confidently shout “YES” to a shopper’s question whether they would be worth every penny.
The designer “wants to be in the dead center of practicality and artistry”, and fittingly her creations do not either preach piercing beauty or conform to the universal aesthetics. Instead she attends to what can easily be overseen. It is best quality and superb fitting that differentiate One Choi. That is why she crafts her line in Italy, one of the strictest places against fabrics and dye that could be harmful for humans.
“Those who have been through the phase of putting on things to show others recognize us, just as you learn to appreciate platonic love after a passionate phase of love”, states the designer with a flash of confidence and pride. And rightfully so. Buyers from the world over are coming to Choi who does not do much publicity or put on a runway show. She puts integrity at the front and her philosophy and perseverance are gradually putting a shine on her collection.
A journey of a thousand miles begins with a single step. And her neat knitwear will live on with her clients who are beaming in front of the mirror.
* Pop-up Period
April 2017: Times Square, Causeway Bay, Hong Kong
July ~ December 2017: KSL pop-up boutique, 67 Hollywood road, Central, Hong Kong
WRITTEN BY: LEE SOWA (CONTRIBUTOR)