Designer Lee Juyoung launched her brand Resurrection in 2004, a time when Korean fashion saw its first tidal wave of fierce competition: among the first-generation designers based in Cheongdam-dong, southern Seoul, who had enjoyed their heyday; international brands flooding awash onto the Korean shore; and young budding talents who grew up feasting on the visuals of music videos, Hollywood movies and imported magazines.

Lee is the embodiment of this fashion scene. She is the daughter of Sul Yoon-Hyoung, one of the fashion pioneers of Seoul, and was a budding cellist studied at Yewon before she changed her course and went to Parsons in New York. (She still plays bass guitar.)

For a decade, Lee has honed her skills under her mother and mentor and when she decided to strike on her own all eyes were on Lee. Her brand Resurrection was unconventional and fierce from the beginning. The practically all-black collection was gothic. Deep red color, oriental prints, silk fabric with deconstructive elements including tears and holes fast became her aesthetic signature.

Taking the runways in Tokyo, Shanghai, New York and Singapore while showcasing in Los Angeles, New York, Berlin, Firenze, Paris and Milan, Resurrection grew into one of the recognized labels from Korea. Deftly mixing elements of rock, masculinity and orientalism, Resurrection puts confidence and poise into the wearer.

In 2007, the brand erupted into the international scene when Marilyn Manson fell in love with the collection., Lenny Kravitz, Linkin Park and Steve Aoki looked to the brand for their music videos and world tours. Legendary fashion journalist Suzy Menkes included Resurrection as one of the Korean designer brands to watch during her visit to Seoul in 2015.

* Pop-up Period
January ~ April 2017: Times Square, Causeway Bay, Hong Kong
July ~ December 2017: KSL pop-up boutique, 67 Hollywood road, Central, Hong Kong

1, 2, 3 –  Fall/Winter 2016 Collection
4 & 5 –  Spring/Summer 2017 Collection

Do you remember the day of your first runway show?
It was at the SFAA (Seoul Fashion Artists Association) show, 2005 fall/winter season.
What would you be if not a designer?
An orchestra member or would have formed a quartet.
Why did you choose designer as a job?
I grew up playing with fabrics at my mother’s office and fashion models came and went at our home. Fashion was always a part of my life.
What joy do you get from being a designer?
A musician who I have adored in my school days now asks for my opinion, an artist to another artist.
 What do you think is fashion?
Beautiful and cool. And expressing your appeal.
What are well-designed clothes?
They should complement your body.
How are the clients of Resurrection special?
They know what is a great design, the value of clothing.
What is your signature design or item?
A suit with a distinctive silhouette.
What would you like to say about fabrics?
I like to use lace, silk, and sheer materials uncommon in menswear.
What inspires you most when you work on your design?
Music. It often gives me the first clue.
What is on your mind when you design?
Would this be beautiful and cool? What would it look like when a man I like put this on? Can this be worn in different ways?
How would you define masculinity for Resurrection?
I go for ‘cross-over’ for materials but am not a fan of ‘genderless’ which is all the rage these days. Distinctive masculine features, I believe, are more distinguished when done in ‘crossover’ fabrics.
What is your definition of beauty?
Finding it in things people usually pass over. There is beauty in the terrifying, unpleasant and grotesque.
What is your life’s motto?
Just do it. Knock.
How would you like to be remembered?
As one of Korea’s fashion houses.
Describe designer Lee Juyoung’s world of fashion in a single word.
Fashion and music. I cannot talk about fashion without music.

6. Resurrection Cheongdam-dong Flagship Store