Designer Lee Juyoung launched her brand Resurrection in 2004, a time when Korean fashion saw its first tidal wave of fierce competition: among the first-generation designers based in Cheongdam-dong, southern Seoul, who had enjoyed their heyday; international brands flooding awash onto the Korean shore; and young budding talents who grew up feasting on the visuals of music videos, Hollywood movies and imported magazines.
Lee is the embodiment of this fashion scene. She is the daughter of Sul Yoon-Hyoung, one of the fashion pioneers of Seoul, and was a budding cellist studied at Yewon before she changed her course and went to Parsons in New York. (She still plays bass guitar.)
For a decade, Lee has honed her skills under her mother and mentor and when she decided to strike on her own all eyes were on Lee. Her brand Resurrection was unconventional and fierce from the beginning. The practically all-black collection was gothic. Deep red color, oriental prints, silk fabric with deconstructive elements including tears and holes fast became her aesthetic signature.
Taking the runways in Tokyo, Shanghai, New York and Singapore while showcasing in Los Angeles, New York, Berlin, Firenze, Paris and Milan, Resurrection grew into one of the recognized labels from Korea. Deftly mixing elements of rock, masculinity and orientalism, Resurrection puts confidence and poise into the wearer.
In 2007, the brand erupted into the international scene when Marilyn Manson fell in love with the collection. Will.i.am, Lenny Kravitz, Linkin Park and Steve Aoki looked to the brand for their music videos and world tours. Legendary fashion journalist Suzy Menkes included Resurrection as one of the Korean designer brands to watch during her visit to Seoul in 2015.
1, 2, 3 – Fall/Winter 2016 Collection
4 & 5 – Spring/Summer 2017 Collection
6. Resurrection Cheongdam-dong Flagship Store
WRITTEN BY : MYUNG SUJIN (FREELANCE FASHION WRITER)