A beauty emporium with a strong taste, Village 11 Factory has opened up shop in Garosu-gil, southern Seoul. It all started with a beauty lab geek who had too many ideas: why does a long-lasting moisturizing cream so expensive? Why is there no make-up product that makes skin better? Can there be a sheet cleanser that can wipe away all the make up at once?
Welcome to the two-story ‘crazy lab of an eccentric scientist’ who pores over beauty products day and night. A range of seasonal flagship items are rolled around on a conveyor belt, and the complete line up of products are available at the market. There is no need to worry about opening hours as a fully-stocked vending machine will let you shop at any time of the day.
Need a touch up? Fancy a foot soak? Or want to bring your friends for a class or a small party? You name it and they have it. The mad scientist also takes care of your stomach, with a bakery Meal°, an import from another hot place Seongsu-dong, and a café Near My B, all under one roof.
1. An exterior of Village 11 Factory
2. Laboratory-inspired interior of ‘Geek Crazy Lab’
3. First floor ‘Geek market’
4. Men’s grooming space ‘Barber Shop’
5. Pink conveyor belt, showcasing the best items of the season
6. Foot spa’s exotic interior