Cutting down her mother's skirt, she made her first skirt at the age of five. Sat down next to her grandmother, who designed Hanbok (traditional Korean dresses) for Yuk Young Soo, First Lady of Korea from 1960's to 1970's, she watched and learnt her fine stiching, delicate taste of texture and keen sense of colour.
The two art directors of JULYCOLUMN, Park Sooy and Park Jay, are the daughters of designer Park Youn-Soo. These two, who were born with fashion DNA, studied women’s fashion at Central Saint Martins and London College of Fashion in England respectively. After working in the UK for a while, they moved to Korea and launched an art studio, JULYCOLUMN.
“I like math since they give you a clear answer. Not art since they cannot be numeralized,” said designer Choi Won. She studied pottery in Korea before she went to the UK where her graduation collection from Central St. Martin’s garnered attention from “The Guardian” as well as retailers such as Barneys New York and Colette.
Realistic while maintaining futuristic vision, Imseonoc is more than a fashion designer. She is a visionary and a creator. She was Costume Director of Korea National Contemporary Dance Company, and Costume Director of Korean Cultural Performance in 2014 Sochi Winter Olympic Games.