Trendy Fashion Place in Tongui-Dong

Tongui-dong, located in Jongno District of Seoul City, is a neighbourhood that is a far cry from being considered ‘modern’ or ‘fashionable’. Having a rich history of enterprise and media, the clusters of buildings are a beautiful contrast to the nearby Gwanghwamun and Gyunbokgung. This is a unique area where history and the present coexist. Reminiscent of the retro vibes of Seoul from the 70s and 80s, the hipster-esque galleries, coffee shops, and restaurants of Tongui-dong have emerged as Seoul’s “it-place”.


MSK SHOP which first opened in 2008 in Shinsa-dong, Gangnam as a fine menswear store has relocated to Tongui-dong. In doing so, MSK SHOP has expanded by carrying a myriad of overseas brands such as MAISON KITSUNE and OUR LEGACY, as well as Korean fashion labels such as SPECTATOR and USED FUTURE. Focusing on everyday wearable casual menswear, MSK SHOP also retails hats, scarves, sneakers as well as a wide range of accessories. In one area of the store you can see collage art pieces by Korea’s soul singer and artist, Naul. After visiting MSK SHOP, you can skip over to the Daelim Art Museum to look at the exhibits, or head to the backs area of Tongui-dong and takes stroll down the quaint Gyungbokgung stone wall road.

  1/F, 23 Jahamun-ro 8-gil, Jongno-gu, Seoul